Sound familiar? This is the slogan for the very first Chevrolet bowtie ad found in the Washington Post, dated October 2, 1913. For over one hundred years now, people all over the world have been looking for the iconic Chevrolet bowtie emblem when searching for the perfect car, truck or SUV.
In 2012, Chevrolet celebrated their centennial anniversary and for as long as the company has been around there have been stories/myths about the origins of the iconic bowtie marquee. Stories that include French wallpaper, stealing other company logos, even so far as to say it’s a take on the Swiss Flag, but which is true? We may never truly know the origins of the bowtie, but let’s take a look at the theories and you decide which one you think is more likely.
Theory one: Inspired by a wallpaper in a Parisian…
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